Benchmarks and evidence

Real estate cold calling benchmarks and evidence.

What real estate outbound calling looks like by the numbers, with the evidence kept honest and separate. This page shows three things: Call Savvys' own published company facts, real outcomes clients reported in their own words, and directly cited independent industry and housing-market research. For broader cold calling statistics across sales and B2B, see our cold calling statistics page.

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Category 1

Call Savvys published company facts

Call Savvys' own published totals since 2022. Company figures, rounded and self-reported, shown as the credibility anchor.

10,000+Daily dialsCompany-published figure
150k+Leads deliveredCompany-published figure
$18M+In closed dealsCompany-published figure
400+Clients since 2022Company-published figure

Guarantee (a commitment, not a measured average): 20 to 40 qualified leads per caller per month, in writing.

Category 2

Client-reported Call Savvys outcomes

Real clients, quoted verbatim from the Call Savvys reviews page. We separate what the client reported from what attached records prove, add no details the client did not state, and do not claim these outcomes are typical.

InvestorClient-reported

Colin B.

Got the deal done. We are moving forward at $189,000.Colin B., Investor

What the client reported: Client reports a deal at $189,000.

What records prove: Underlying campaign records not attached. Market, list type, caller count, and timeframe were not specified by the client.

Source: On-site review, /reviews (publicly named, existing approved attribution)
WholesalerClient-reported

Abel D.

First work day and 6 leads were already in. I ran my numbers on a hot one and sent an offer the next day.Abel D., Wholesaler

What the client reported: Client reports 6 leads on the first working day and sending an offer the next day.

What records prove: Underlying campaign records not attached. List type, market, and caller count were not specified by the client.

Source: On-site review, /reviews (publicly named, existing approved attribution)
WholesalerClient-reported

Leandro A.

Two appointments out of those leads. One should be under contract this week.Leandro A., Wholesaler

What the client reported: Client reports 2 appointments from the leads and one expected under contract.

What records prove: Underlying campaign records not attached. Dials, list type, and timeframe were not specified.

Source: On-site review + video testimonial, /reviews (publicly named, existing approved attribution)
InvestorClient-reported

Flavio L.

Leads started coming in the same night, that fast. Got a novation agreement out of one of them and went live shortly after.Flavio L., Investor

What the client reported: Client reports leads the same night and a novation agreement from one of them.

What records prove: Underlying campaign records not attached. Market, list type, and caller count were not specified.

Source: On-site review, /reviews (publicly named, existing approved attribution)
WholesalerClient-reported

Daniel B.

We locked the deal up and the contract is at the title company. A nice wholesale spread.Daniel B., Wholesaler

What the client reported: Client reports a locked deal with the contract at the title company.

What records prove: Underlying campaign records not attached. Spread amount, market, and timeframe were not specified.

Source: On-site review, /reviews (publicly named, existing approved attribution)

Verified rating on Clutch

Attributed and source-linked, verified by direct check.

5.0 / 5 on Clutch

4 reviews, verified 2026-08-25. View the Clutch profile.

Category 3

Independent industry and housing-market research

Third-party reference points from cited original sources. These describe the industry or the housing market, never Call Savvys, and are grouped by what each actually measures.

Historical real estate prospecting research

Real-estate-specific research. The one credible traceable study is from 2011 and used deliberately random, unqualified lists, so read it as historical context, not a current or targeted-list result.

28%
Cold call answer rate
Baylor University, Keller Center for Research, Has Cold Calling Gone Cold? (Dale Lampertz) (Sept 1, 2012 (fieldwork 2011)). Sample: 50 agents, 6,264 calls (1,774 answered). Population: Real estate agents dialing random, unqualified US phone lists. Definition: Answered = call completed to a live person (55% unanswered, 17% non-working numbers). Limitation: This 2011 study used completely unqualified random lists. Its results provide a historical baseline and may not generalize to modern targeted motivated-seller campaigns. source
about 0.3% (1 in 330)
Cold call to appointment
Baylor University, Keller Center for Research, Has Cold Calling Gone Cold? (Dale Lampertz) (Sept 1, 2012 (fieldwork 2011)). Sample: 6,264 calls, 19 appointments + 11 referrals. Population: Real estate agents dialing random, unqualified US phone lists. Definition: 330 calls per appointment; 209 calls per appointment-or-referral. Limitation: This 2011 study used completely unqualified random lists. Its results provide a historical baseline and may not generalize to modern targeted motivated-seller campaigns. source

Historical lead-response research

General response-timing research on B2B web leads (2004 to 2007). Not a motivated-seller cold-calling benchmark; shown for timing context only.

best contact window 4 to 6 PM; strongest combined hour 4 to 5 PM; Wednesday and Thursday
Lead-response timing (historical web leads)
Prof. James Oldroyd (then MIT) with InsideSales, Lead Response Management Study (Data 2004 to 2007). Sample: 15,000+ leads, 100,000+ call attempts, 6 companies. Population: Historical web-lead response across B2B companies, including mortgage and insurance contexts (not motivated-seller cold calling). Definition: Best contact window 4 to 6 PM; strongest combined contact-and-qualification hour 4 to 5 PM; strongest days Wednesday and Thursday. Limitation: Historical web-lead response research, including mortgage and insurance contexts, not motivated-seller cold calling. Shown for general timing context only. source

B2B outbound, labeled (not real estate)

B2B cold-calling figures, included only as a contrast. These are not Call Savvys results and not real-estate performance.

13.3% answer rate
Per-call answer rate (B2B)
Cognism, The Cold Calling Competitiveness Gap & How To Close It (2025 to 2026). Sample: 200,000+ cold calls (SaaS and IT services). Population: Cognism SDR cold calls using verified B2B contact data (not real estate, not consumers). Definition: Per-call answer rate on Cognism SDR cold calls using verified B2B contact data. Limitation: B2B only, not a Call Savvys or real-estate performance figure. Separate from the 1.55 attempts-per-connection figure; the two are not combined. source
1.55 average attempts per connection
Attempts per connection (B2B)
Cognism, The Cold Calling Competitiveness Gap & How To Close It (2025 to 2026). Sample: 200,000+ cold calls (SaaS and IT services). Population: B2B outbound (not real estate, not consumers). Definition: A broader connection-efficiency figure reported by Cognism: average attempts per connection. This is not dials per answered call and is not derived from the 13.3% answer rate. Limitation: B2B only, not a Call Savvys or real-estate performance figure. Do not combine mathematically with the 13.3% answer rate. source

Housing-market context

Housing-inventory data that sizes the motivated-seller list universe (vacant, foreclosure, absentee). Not a cold-calling performance figure.

about 1.4 million (1.32%)
US vacant residential properties
ATTOM, Q4 2025 Vacant Property and Zombie Foreclosure Report (October 30, 2025). Sample: 104.3 million residential properties analyzed. Population: US residential properties (housing inventory). Definition: Share of residential properties flagged vacant in county tax-assessor data matched to vacancy data. Limitation: Context for list sizing (vacant/absentee prevalence), not a cold-calling performance figure source
228,943
US homes in foreclosure
ATTOM, Q4 2025 Vacant Property and Zombie Foreclosure Report (October 30, 2025). Sample: 104.3 million residential properties analyzed. Population: US residential properties in the foreclosure process. Definition: Properties in the foreclosure process; about 3.25% (~7,448) sit vacant (zombie). Limitation: Market context (distressed-owner list universe), not a calling performance figure source
1.2% vacancy, 65.0% ownership
US homeowner vacancy and homeownership
US Census Bureau, Quarterly Residential Vacancies and Homeownership, Q2 2026 (CB26-116) (July 28, 2026). Sample: Current Population Survey / Housing Vacancy Survey (national). Population: US housing units. Definition: Homeowner vacancy rate and homeownership rate, not seasonally adjusted. Limitation: Market context, not a cold-calling performance figure source

Compliance context

Call Savvys scrubs every list against the FTC National Do Not Call Registry and applicable state lists, keeps an internal do-not-call list, and dials only inside legal local-time windows. (The FTC publishes a Do Not Call Registry Data Book each year; we did not include a specific registry-size figure here because the FTC page could not be directly verified during this pass.)

Methodology and definitions

How to read this page

We keep three kinds of evidence separate so each can be judged on its own: Call Savvys company figures (published, rounded, self-reported), client-reported outcomes (verbatim, labeled), and external research (attributed to its original publisher and grouped by what it measures).

Definitions

Connect or answer: a live person answered. Conversation: a two-way exchange of 30 seconds or more. Qualified lead: a reachable, motivated owner matching the client criteria, with a recording attached. Appointment: a booked, confirmed time.

Limitations

Company totals are rounded and self-reported. Client outcomes are client-reported and not claimed to be typical. External benchmarks describe the industry or housing market, not Call Savvys, and several are historical or B2B. Results vary by market, list, and season.

Last updated 2026-08-25

Sources

Every figure above traces to one of these, with its publisher, date, sample, and population.

  1. Call Savvys company figures (10,000+ daily dials, 150k+ leads, $18M+ closed, 400+ clients since 2022): the company's own published figures (homepage, llms.txt, Organization schema). Rounded and self-reported.
  2. Client case studies: quoted verbatim from publicly named reviews on the Call Savvys reviews page, labeled client-reported; no market, list type, caller count, or timeframe is added.
  3. Clutch rating: 5.0 / 5 from 4 reviews, verified 2026-08-25. https://clutch.co/profile/call-savvys
  4. Baylor University, Keller Center for Research - Has Cold Calling Gone Cold? (Dale Lampertz) (Sept 1, 2012 (fieldwork 2011)): Cold call answer rate = 28%. Sample: 50 agents, 6,264 calls (1,774 answered). Population: Real estate agents dialing random, unqualified US phone lists. RE-specific: Yes. https://kellercenter.hankamer.baylor.edu/news/story/2012/has-cold-calling-gone-cold
  5. Baylor University, Keller Center for Research - Has Cold Calling Gone Cold? (Dale Lampertz) (Sept 1, 2012 (fieldwork 2011)): Cold call to appointment = about 0.3% (1 in 330). Sample: 6,264 calls, 19 appointments + 11 referrals. Population: Real estate agents dialing random, unqualified US phone lists. RE-specific: Yes. https://kellercenter.hankamer.baylor.edu/news/story/2012/has-cold-calling-gone-cold
  6. ATTOM - Q4 2025 Vacant Property and Zombie Foreclosure Report (October 30, 2025): US vacant residential properties = about 1.4 million (1.32%). Sample: 104.3 million residential properties analyzed. Population: US residential properties (housing inventory). RE-specific: Housing-market data (not a calling metric). https://www.attomdata.com/news/market-trends/foreclosures/q4-2025-vacancy-and-zombie-foreclosure-report/
  7. ATTOM - Q4 2025 Vacant Property and Zombie Foreclosure Report (October 30, 2025): US homes in foreclosure = 228,943. Sample: 104.3 million residential properties analyzed. Population: US residential properties in the foreclosure process. RE-specific: Housing-market data. https://www.attomdata.com/news/market-trends/foreclosures/q4-2025-vacancy-and-zombie-foreclosure-report/
  8. US Census Bureau - Quarterly Residential Vacancies and Homeownership, Q2 2026 (CB26-116) (July 28, 2026): US homeowner vacancy and homeownership = 1.2% vacancy, 65.0% ownership. Sample: Current Population Survey / Housing Vacancy Survey (national). Population: US housing units. RE-specific: Housing-market data. https://www.census.gov/housing/hvs/current/index.html
  9. Prof. James Oldroyd (then MIT) with InsideSales - Lead Response Management Study (Data 2004 to 2007): Lead-response timing (historical web leads) = best contact window 4 to 6 PM; strongest combined hour 4 to 5 PM; Wednesday and Thursday. Sample: 15,000+ leads, 100,000+ call attempts, 6 companies. Population: Historical web-lead response across B2B companies, including mortgage and insurance contexts (not motivated-seller cold calling). RE-specific: No. https://www.leadresponsemanagement.org/lrm_study/
  10. Cognism - The Cold Calling Competitiveness Gap & How To Close It (2025 to 2026): Per-call answer rate (B2B) = 13.3% answer rate. Sample: 200,000+ cold calls (SaaS and IT services). Population: Cognism SDR cold calls using verified B2B contact data (not real estate, not consumers). RE-specific: No. https://www.cognism.com/reports/cold-calling-competitiveness-gap
  11. Cognism - The Cold Calling Competitiveness Gap & How To Close It (2025 to 2026): Attempts per connection (B2B) = 1.55 average attempts per connection. Sample: 200,000+ cold calls (SaaS and IT services). Population: B2B outbound (not real estate, not consumers). RE-specific: No. https://www.cognism.com/reports/cold-calling-competitiveness-gap

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