Free tool

Cost of cold calling calculator.

See what cold calling really costs you per deal, and whether doing it in-house or outsourcing it is cheaper. Enter your dials and conversion rates, then your in-house cost and an outsourced flat fee. The number that matters is cost per closed deal, not cost per dial.

Your funnel and costs

Adjust to match your market. Rates are editable estimates.

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Contact and conversion rates vary widely by market, list, and caller. These defaults are editable estimates, not guarantees.

In-house cost per deal$0vs $0 per deal outsourced
Contacts / month0
Leads / month0
Deals / month0
Outsourced cost / deal$0

Estimates based on the rates you entered. The cheaper cost per deal is not the whole story: outsourcing also removes the hiring, training, QA, and management that in-house puts on you.

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How the cost math works

From dials to a real cost per deal.

contacts = dials × contact rate leads = contacts × lead rate deals = leads × close rate cost per deal = monthly cost ÷ deals

Headline rates hide the real cost. When you run calling in-house, your true monthly cost is the loaded caller pay plus the dialer, the data, and your management time, and salary is often only part of it. A managed flat fee folds all of that into one number. Divide each by the deals your funnel produces and you get the only figure that matters: cost per closed deal.

Calculator questions

How to read the numbers.

Start with the funnel: dials times contact rate gives contacts, contacts times lead rate gives leads, leads times close rate gives deals. Then divide your monthly cost by deals to get cost per deal. The honest number to compare is cost per closed deal, not cost per dial or per lead.
It varies widely by list quality, market, and caller. Real estate cold calling contact rates are often in the single digits to low double digits. These are editable estimates in the calculator, not guarantees, so plug in your own numbers if you know them.
It depends on your numbers, which is the point of the calculator. In-house looks cheap until you add the loaded caller cost, the dialer, the data, and your management time. A flat outsourced fee can produce a lower cost per deal with far less work. Enter both to compare.
Cost per lead is a vanity metric. A cheap source that produces weak leads can cost more per closed deal than a managed service that produces qualified ones. Cost per deal is what actually hits your bank account, so that is what the calculator highlights.
No. The contact and conversion rates are editable estimates that vary by market, list, and caller. Call Savvys guarantees the lead volume in writing (20 to 40 qualified leads per caller per month); your deals and profit depend on your close rate and offers.

Want a lower cost per deal with none of the work?

Call Savvys is a flat monthly fee with the caller, data, dialer, QA, and CRM included, and a written lead guarantee. Book a free strategy call and we will run your real numbers.

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