The most you can pay per roofing lead.

Work backward from the job. Multiply your average job value by your profit margin to get profit per job, multiply by your lead-to-job close rate to get profit per lead, then decide how much of that profit you will spend to acquire it. This calculator does the math live as you move the sliders.

It is your profit per lead, job value times margin times close rate. Pay more than that per lead and you lose money on average; pay less and you keep the difference. The tool shows your break-even and a target max based on the share of profit you are willing to spend.

Shared leads are resold to several roofers, so your real close rate drops as you race others on speed and price, which lowers what you can profitably pay. An exclusive, pre-qualified inspection converts higher, so it is worth paying more for. See our sourced roofing benchmarks for the cost and close-rate ranges.

A managed program books exclusive, pre-qualified inspections at a written volume rather than selling you shared leads. Use this tool to find your max profitable cost per lead, then use the roofing ROI calculator to model cost per booked inspection and per job from a full campaign.