B2B

B2B Appointment Setting: How It Works and Cost

B2B appointment setting means a dedicated caller works your target accounts, qualifies prospects against your ideal customer profile, and books sales meetings straight onto your reps calendar. Managed plans run a flat monthly rate per caller, not a per-lead fee, and bundle the dialer, QA, and CRM. Your account executive runs the demo and closes, the caller keeps the calendar full.

What does B2B appointment setting involve?

A dedicated caller dials your target accounts, qualifies prospects against your ideal customer profile, and books a sales meeting onto your reps calendar. Instead of handing you a raw contact to chase, the caller sets a real meeting with someone who fits your buyer. Your account executive runs the demo and closes. See how our B2B appointment setting works.

What does it cost?

Managed B2B appointment setting runs a flat monthly rate per dedicated caller, not a price per lead. A flat plan makes the cost predictable and puts the volume risk on the vendor, since a slow month is their problem when a written meeting floor is in place.

$1,200to $3,300 per month per dedicated caller, all in, with the dialer, QA, and CRM included

How does it compare to an in-house SDR?

An in-house SDR carries salary, benefits, tools, ramp time, and management, and one seat can run far more than a managed caller once you load it all in. A managed caller is dial-ready in about a week with the tech stack and QA already built, so you skip the hiring and ramp. See outsourced SDR vs in-house.

What is included in a managed plan?

A managed plan bundles the dedicated caller, the dialer, QA with AI scoring and human review, reporting, and the free Pipelio CRM, with meetings flowing into your own CRM. You bring your target-account list or we help build one for your ICP. The main variable is how many callers you run.

Frequently asked questions

Every dedicated caller is guaranteed 8 to 15 booked meetings per month, in writing. If a caller misses that floor, we keep dialing at no extra cost until you hit it, or you do not pay for that caller that month.
No. We book and qualify the meeting; your account executive runs the demo and closes. We are the top of your funnel, not your closer.
Austin Rice
Austin Rice
Cofounder, Call Savvys

Austin Rice cofounded Call Savvys in 2022. His team places 10,000+ cold calls a day for 400+ real estate operators, so the playbooks here come from live campaigns, not theory.

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8 to 15 booked B2B meetings per caller, guaranteed in writing.

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