Pay per lead, or done-for-you calling?
You can buy motivated-seller leads one at a time, often $60 to $300 or more each, or pay a flat monthly rate for a dedicated caller who generates them for you.
Per-lead looks simple until you add up exclusivity questions, variable quality, and a bill that climbs with every lead. Done-for-you is flat, exclusive, and comes with a written volume guarantee. Here is the honest comparison.
How pay-per-lead really adds up
The sticker price per lead is rarely the whole cost.
The bill climbs with volume
Every lead is another charge. Buy more to grow, and your cost grows in lockstep, with no ceiling.
Exclusive or shared?
Many marketplaces resell the same lead to several investors unless you pay up. You may be racing others to the same seller.
Quality you did not control
You did not hear the call or set the criteria, so lead quality swings, and a cheap lead can cost the most in wasted follow-up.
You still have to work them
A lead is not a deal. You still call, qualify, and follow up, so buying leads does not remove the phone work, it just moves it.
Side by side
Two ways to buy deal flow, priced and controlled very differently.
| What you get | Call Savvys done-for-you | Pay-per-lead marketplace |
|---|---|---|
| Cost model | Flat monthly, no per-lead fee | Per lead, climbs with volume |
| Exclusive to you | Yes, always | Often shared unless you pay more |
| Predictable volume | Guaranteed 20 to 40 per caller | Depends on what you buy |
| Who dials | We do, every business day | Whoever generated the lead |
| Call recording included | Yes | Rarely |
| Cost as you scale | Flat, add callers to grow | Rises with every lead |
| Lock-in | Month to month | Varies by vendor |
Per-lead prices vary widely by marketplace and exclusivity. Figures are directional.
Run the math
At roughly $200 a lead, 30 leads is about $6,000 for that month, and they may not be exclusive. A dedicated Call Savvys caller is a flat $1,200 to $3,300 for a guaranteed 20 to 40 exclusive leads, with the call recording on every one. The more consistent volume you need, the more a flat, exclusive model beats paying by the lead.
Guaranteed 20 to 40 qualified seller leads per caller, in writing
If Call Savvys misses the guaranteed target, we continue dialing at no additional cost until the target is reached. Month to month, cancel anytime. Measured against the criteria we set with you at kickoff.
Pay-per-lead vs done-for-you, answered
The questions investors ask before they stop buying leads by the piece.
Free tools to run your own numbers
No signup, no email wall. Each one works in your browser, on any device.
ARV & wholesale calculator
Max allowable offer with the 70% rule, plus your assignment fee and the buyer's equity.
Open tool ›Cost of cold calling calculator
Your real cost per deal, in-house versus outsourced, from your own dials and close rate.
Open tool ›Cold call script generator
A full motivated-seller cold call script built from your situation, objection, and tone.
Open tool ›Cold calling ROI calculator
Deals, revenue, net profit, and return modeled from your leads, close rate, and spend.
Open tool ›Stop paying by the lead.
Book a free strategy call and we will map exactly how many exclusive seller leads we can generate in your market for a flat rate.
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