What is the difference between aged and fresh solar leads?
Fresh leads are generated within the last day or so and are warmer but cost more, aged leads are older data sold at a fraction of the price. Fresh solar leads convert at a higher rate because the interest is recent, but they are expensive and frequently sold to several installers at once. Aged leads are cheap, but need consistent calling to find the homeowners who are still considering solar.
Why do aged solar leads get wasted?
Aged leads pile up because working them takes sustained dialing that busy closers never get to. A closer who should be running consultations does not have hours to grind an old list, so the data sits. That is the gap a dedicated caller fills: someone whose entire day is dialing the aged list, qualifying, and booking the homeowners still in market. See how reactivation works.
Which convert better for solar?
Fresh leads convert at a higher rate per dial, but aged leads can produce a lower cost per consultation because the data is so cheap. Solar is a high-consideration purchase, so many homeowners who did not move on a fresh inquiry are still reachable weeks later. With calling capacity, a mix of both often works best: fresh for immediate volume, aged for cheap, high-margin appointments.
How does a dedicated caller fit in?
A caller dials whichever lists you choose, qualifies against your criteria, and books the consultation so your closer stays on closing. Call Savvys books 20 to 40 qualified solar consultations per caller a month, in writing, on DNC-scrubbed lists, whether the data is fresh, aged, or your own. See solar appointment setting.