How do shared solar leads work?
A lead vendor generates homeowner interest through ads or forms, then sells that lead, often to several installers at once. You pay per lead, and because the same homeowner frequently goes to multiple companies, you are competing on speed and price from the first call. It can produce volume, but rarely exclusivity, and the homeowner is often annoyed by the third call.
How does a dedicated caller compare?
A dedicated caller books exclusive consultations from your own list, with no other installer bidding on the same homeowner. Call Savvys plans run $1,200 to $3,300 per month for a caller working your list all month, with a written 20 to 40 qualified consultations guarantee, the dialer, QA, and free CRM included, and data at $0.03 per record or bring your own.
Which gives you more control?
Calling, by a wide margin, because you choose the list, the script, and the qualifying criteria, and every consultation is yours alone. With shared leads you take what the vendor generates and split it with rivals. With a caller you decide who gets called and keep every appointment, which also lets you work aged data and reactivation that a shared-lead feed cannot.
Which should you choose?
If you want fast volume and do not mind competing on shared leads, buying leads can supplement your pipeline. If you want exclusive consultations, control over targeting, and a written guarantee, a dedicated caller fits better. Many solar companies use shared leads for extra volume while a caller works their exclusive list. See solar appointment setting.