How do you calculate cost per lead for cold calling?
Divide the monthly price by the qualified leads you get. Starter delivers 15 to 30 qualified leads a month, with 15 guaranteed in writing. The guaranteed 15 sets a ceiling on cost per lead, and every lead past it pushes the cost per lead down.
| Package (month to month) | Qualified leads a month | Your own list | Cost per lead | All-in with data | Cost per lead |
|---|---|---|---|---|---|
| Starter, 1 caller | 15 to 30 (15 guaranteed) | $1,200 | $40 to $80 | $1,400 | $47 to $93 |
| Growth, 2 callers | 30 to 60 (30 guaranteed) | $2,300 | $38 to $77 | $2,700 | $45 to $90 |
| Scale, 3 callers | 45 to 90 (45 guaranteed) | $3,300 | $37 to $73 | $3,900 | $43 to $87 |
Your own list means you send the records and we dial them. All-in means we pull and skip-trace your list for you. Everything else is included either way: the dialer, local numbers, human QA on every call, recordings, and the free Pipelio CRM. See pricing.
Why a guaranteed lead is worth more than a cheap one
A low cost per lead means nothing if half the leads are not real conversations. Every Call Savvys lead is QA-checked, recorded, and tagged Hot, Warm, or Cold, and hot and warm leads both count toward the guarantee. You can listen to the call behind every lead before you spend a minute on it.
That is the trade: a published, written monthly minimum, with proof attached to each lead, instead of a range of averages with no definition of what a lead is.
What does Lead Mining Pros publish per lead?
Lead Mining Pros publishes a cost-per-lead range on each package, labelled as averages. On its services page (checked November 2, 2026), the Full Time cold caller package (44 hours a week) is $2,000 per month with 40 to 120 leads and a cost per lead of $16 to $50. The Half Time package (22 hours a week) is $1,100 per month with 20 to 60 leads and $18 to $55. Its page notes "if you need the data add $700" on the Full Time package. Its offshore Oversea Explosion package is $725 per month (or $1,450) with 15 to 70 leads and $21 to $96. We did not find a definition of a lead on that page.
| Option | Monthly price | Leads | What the number is |
|---|---|---|---|
| Call Savvys Starter | $1,200, or $1,400 all-in with data | 15 to 30 (15 guaranteed) | written lead guarantee, every lead QA-checked and recorded |
| Call Savvys Growth | $2,300, or $2,700 all-in with data | 30 to 60 (30 guaranteed) | written lead guarantee, every lead QA-checked and recorded |
| Lead Mining Pros Full Time | $2,000 (+$700 if you need data) | 40 to 120 | Published averages, no lead definition found |
| Lead Mining Pros Half Time | $1,100 | 20 to 60 | Published averages, no lead definition found |
| Lead Mining Pros Oversea Explosion | $725 (or $1,450) | 15 to 70 | Published averages, no lead definition found |
Read the table fairly: a range of averages tells you what happened in a good month, and a written number tells you what you are owed. See the full Call Savvys vs Lead Mining Pros comparison.
What do pay-per-lead seller leads cost?
Exclusive pay-per-lead seller leads typically run $150 to $300 each. iSpeedToLead lists exclusive leads from $199, Motivated Leads runs about $300 a lead, and investor forum reports put the average near $150. Zillow Premier Agent leads average $223 in major metros and $139 elsewhere, and each one is shared with up to 4 agents.
| Source | Cost per lead | Exclusive? |
|---|---|---|
| Call Savvys Starter, your own list | $40 to $80 | Yes, plus the call recording |
| Call Savvys Starter, all-in with data | $47 to $93 | Yes, plus the call recording |
| iSpeedToLead exclusive seller leads | From $199 | Yes |
| Motivated Leads | About $300 | Yes |
| Zillow Premier Agent, major metros | About $223 | Shared with up to 4 agents |
| Zillow Premier Agent, other markets | About $139 | Shared with up to 4 agents |
Put it against the deal. The average wholesale assignment fee is about $13,000, per a Real Estate Bees survey of 1,000+ wholesalers, so one closed deal covers many months of calling.
What does PPC cost per lead in real estate?
Real estate search ads run a median of $102.51 per lead in 2026. LocaliQ (WordStream) reports this from 894 US search campaigns between April 2025 and March 2026, with a median CPC of $3.22 and a 3.70% conversion rate. Subcategories range from $76.71 (property management) to $162.39 (real estate brokers).
| Real estate search ads, median | Cost per lead |
|---|---|
| All real estate | $102.51 |
| Apartments and rentals | $99.48 |
| Homes for sale by agent | $142.59 |
| Residential real estate agent | $157.59 |
| Real estate broker | $162.39 |
| Property management | $76.71 |
These are agent and broker ad categories, not investor seller leads, so treat them as the market backdrop for paid search, not an exact match for motivated seller keywords. A PPC lead is also an inbound inquiry that may be shared, which is a different thing from a qualified conversation a caller had with the seller.
What does direct mail cost per lead?
Postage alone is $0.26 to $0.65 per piece, so the response rate decides the cost per lead. The USPS price list (Notice 123, effective October 4, 2026) shows an Every Door Direct Mail Retail flat at $0.260 and a postcard stamp at $0.65. Printing, list, and design cost extra, so these are lower bounds.
To match a given cost per lead, the response rate you need is the piece cost divided by the target:
| Cost per piece (postage only) | Response needed to match $70 per lead | Response needed to match $60 per lead |
|---|---|---|
| $0.26 (EDDM Retail) | 0.37% | 0.43% |
| $0.65 (postcard stamp) | 0.93% | 1.08% |
That is arithmetic, not a benchmark. A response is also not the same as a qualified lead, so the real response needed is higher. For a channel view, read cold calling vs PPC vs direct mail.
What should you do with these numbers?
Compare cost per qualified lead, then cost per closed deal. A lead is a step toward a deal, not the deal. Use the cold calling cost calculator and cost per deal page to carry the math through your own close rate, and use what real estate cold calling costs for the full cost picture.
Sources
Sources, all checked November 2, 2026.
- Lead Mining Pros, services page (published package prices, checked November 2, 2026)
- LocaliQ, 2026 Real Estate Search Advertising Benchmarks (page updated September 14, 2026)
- USPS Notice 123, price list (effective October 4, 2026)