What are the main ways roofers get leads?
The four common channels are outbound cold calling, storm-area canvassing, shared lead marketplaces, and paid ads. Each trades cost against exclusivity and speed. Cold calling and canvassing create exclusive conversations; marketplaces and some ad leads are shared or resold. See how our roofing cold calling works.
Are shared roofing leads worth it?
Shared marketplace leads are cheap but resold to several roofers, so you compete on who calls first and who quotes lowest. They can work as a volume play, but your close rate and margin suffer because the homeowner is fielding four calls. Exclusive leads cost more up front and convert better. See cold calling vs buying roofing leads.
What is the best source of exclusive roofing leads?
A dedicated caller who dials homeowners, qualifies on roof age, damage, and ownership, and books an inspection is the most controllable source of exclusive leads. The inspection is yours alone and the homeowner is expecting you, so show rate and close rate both climb. See the best roofing cold calling companies.
How much do roofing leads cost?
Shared leads can run a few dollars to tens of dollars each, while a managed caller runs a flat monthly rate and delivers exclusive booked inspections. Compare cost per closed job, not cost per raw lead, since a cheap shared lead you lose to a competitor costs more in the end.