Do cold calling companies guarantee leads?
It depends on how the company charges. There are three common models, and only one puts the risk on the company.
| How you pay | What you are buying | What is guaranteed |
|---|---|---|
| By the hour or by the caller | A caller's time and dials | Effort, not results |
| Per lead | Leads delivered, one at a time | Each lead you pay for, at a price that rises with volume |
| Flat monthly with a written guarantee | A dedicated caller and a minimum number of qualified leads | A number, in writing, every month |
Call Savvys is the third model: one flat monthly package price, and 15 to 30 qualified leads a month, 15 guaranteed in writing. Miss it? We keep dialing for free.
What makes a lead guarantee worth anything?
A guarantee is only as good as its details. Check for all six.
- In writing. Not a target on a sales call.
- Every month. A monthly minimum you can hold them to.
- A plain definition of "qualified." Ours: a property owner open to selling, on a recorded call, with reasonable answers on condition, timeline, and asking price, who agrees to a follow-up or appointment. See what a qualified motivated seller lead is.
- Recorded calls. So you can hear every lead you are counting.
- A remedy. What the company does when it comes in under.
- No long contract. Month to month lets the results decide.
What happens when a company misses its guarantee?
Ask this before you sign. A guarantee with no remedy is a promise, nothing more.
Ours is simple: Miss it? We keep dialing for free. If a month lands under the guarantee, your caller keeps dialing at no extra cost until you hit it. 93% of guarantees have been achieved.
What does the Call Savvys guarantee cover?
One promise, measured the way each business makes money.
| Real estate | Roofing | |
|---|---|---|
| The guarantee | 15 to 30 qualified leads a month, 15 guaranteed in writing | 8 to 15 qualified roofing appointments a month, 8 guaranteed in writing |
| If we miss it | Miss it? We keep dialing for free. | Miss it? We keep dialing for free. |
| Terms | Month to month, no contract, no setup fee | Month to month, no contract, no setup fee |
Plans: Starter $1,200 a month (15 to 30 qualified leads), Growth $2,300 (30 to 60), Scale $3,300 (45 to 90), or $1,400, $2,700, and $3,900 all-in with data, and Enterprise is 90+ leads a month at custom pricing. Bring your own list, or go All-in and we pull and skip-trace your list for you. The Pipelio CRM is free and optional. See the full guarantee and pricing.
What should you ask any cold calling company about its guarantee?
- Is the guarantee in writing, and is it a monthly number?
- What exactly counts as a qualified lead?
- Can I hear the recording behind every lead?
- What happens in a month you miss?
- Do I need a long contract to get the guarantee?
- Who are the callers? Ours are based in Egypt, fluent in English, with 6 to 12 months of real estate or roofing calling experience.
- How fast can you start? We can start within 48 hours.
For the full checklist, see questions to ask before hiring a cold calling company. To see what a counted lead looks like, open our sample lead.