A real estate ISA costs about $44,000 to $60,000 a year in base pay if you hire one, before bonuses, payroll taxes, and tools. Outsourced ISAs run about $1,250 to $2,500 a month, and hourly ISA virtual assistants $8 to $15 an hour. Call Savvys is $1,200 to $3,300 a month with 15 to 90 appointments guaranteed in writing, about $40 to $80 per appointment on Starter.
How much does an in-house ISA cost?
Base pay is only the start. A full-time real estate ISA averages about $21 an hour, roughly $44,000 a year (ZipRecruiter, June 2026), and Salary.com puts the median near $56,000. Then add what employers actually pay on top.
| Cost | Typical range | Notes |
|---|
| Base pay | $44,000 to $60,000 a year | Hourly roles average about $21 an hour |
| Appointment bonuses | $50 to $150 per held appointment | Common coaching-industry range; some teams pay far more |
| Closing bonuses | 5% to 10% of the commission | Paid on listings the ISA set up |
| Payroll taxes | 7.65% of wages | Employer share of Social Security and Medicare |
| Tools | Dialer, data, CRM seats | Billed separately, every month |
| Recruiting and training | Weeks of your time | Repeated every time an ISA leaves |
A simple example: $44,000 base, plus 7.65% payroll taxes, plus 10 held appointments a month at a $100 bonus, comes to about $59,000 a year before benefits, tools, or closing bonuses.
How much does an outsourced ISA cost?
Outsourcing removes payroll, but the models differ a lot. Prices below are from each provider's own pages, checked November 3, 2026.
| Option | Published price | What you still handle |
|---|
| Hourly ISA virtual assistant (Stealth Agents) | $8 to $15 an hour | Scripts, daily management, tools |
| Your Best ISA (Ylopo partner) | $10 an hour part time, $1,250 a month full time, 3-month first contract | Directing the ISA in Ylopo or Follow Up Boss |
| MyOutDesk | From $1,988 a month, Specialized from $2,500 | Directing the ISA, your dialer and data |
| AI follow-up software (Agent Legend) | $199 to $499 a month plus a $299 to $499 activation fee | No live calls; texts, emails, and voicemails only |
| Call Savvys | $1,200 to $3,300 a month, dialer, QA, and CRM included | Nothing to manage: just take the appointments |
For a side-by-side on contracts and guarantees, see the best real estate ISA companies.
What does an ISA cost per appointment?
Cost per appointment is the number that matters, not the monthly rate. Divide what you pay in a month by the appointments you get.
$40 to $80per appointment on Call Savvys Starter: $1,200 a month for 15 to 30 appointments, with 15 guaranteed in writing
With an hourly or staffed ISA, your cost per appointment depends on how the month goes. A $1,988 a month ISA that books 10 held appointments costs about $199 each. At 20, about $99. With no guaranteed number, a slow month raises your cost per appointment, and you carry that risk.
What are the hidden costs of an ISA?
- Ramp time. A new ISA takes weeks to learn your market, scripts, and CRM before they book consistently.
- Turnover. Every time an ISA leaves, you pay to recruit and train again, and your pipeline stalls in between.
- Management time. Someone has to coach, listen to calls, and check numbers every day. That is usually you.
- Tools. Dialers, data, and CRM seats are monthly bills on top of pay.
- No-shows. Booked is not held. Pay attention to how appointments are qualified and confirmed.
How do teams pay their ISAs?
Most use a base plus a bonus. Common structures:
| Structure | How it works |
|---|
| Salary only | A flat wage, sometimes with a team performance bonus |
| Base plus appointment bonus | A modest base plus a bonus for each held appointment |
| Base plus closing bonus | A modest base plus a share of the commission on listings the ISA set |
| Commission only | Rare, and tends to churn fast |
Teams are split on salary versus commission, and some have moved ISA pay toward held appointments instead of closings, according to Inman. Paying for held appointments lines the ISA up with what you actually want.
Which ISA option costs the least?
- Lowest sticker price: an hourly VA, if you have time to manage them and supply the tools.
- Most control: an in-house ISA, if you can afford $55,000 or more a year all in and handle turnover.
- Lowest risk per appointment: a provider that guarantees the appointment count, so a slow month is their problem. That is Call Savvys.
Not sure an ISA pays off at all? Run the break-even math in is a real estate ISA worth it.
Want ISA results at a fixed price?
Call Savvys is a done-for-you ISA for agents, teams, and brokers. Trained callers work expireds, FSBOs, circle prospecting, and your database, and book appointments on your calendar. Meet our callers or see a real sample lead.
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